Since we perceive all forms of animal exploitation and abuse as wrong and unjust, we follow an anti-speciesist approach, meaning that we see the final goal of all animal rights activities in a comprehensive animal liberation.

At the same time, we apply a pragmatic approach to animal rights, meaning that we realize the complexity of the problem and dedicate our efforts to solving it step by step, with proper strategic planning and full consideration of the risks and side effects for the animals, society, nature, worldwide economy and politics.